Small Business Saturday: Lin-Manuel Miranda Social Campaign

Created by American Express almost a decade ago, Small Business Saturday is a day meant to celebrate all the small businesses that make local communities the wonderfully unique places we all know and love. In trying to find the perfect person to roll out our 2018 Social Campaign, we thought no one fit the bill more than New York’s very own Lin-Manuel Miranda.

It’s no secret the deep love Lin-Manuel has for not only the place he came from, but the culture and history he represents. What people might not know is that this love of where he grew up runs so deep, he never left. For our campaign we let him choose some of his favorite places in The Heights and helped give these local New York businesses a platform to have their moment in the spotlight.

My Role: Creative Direction/Design

SVP, Group Creative Director: Jenny Awasano
VP/Creative Director: Sarah Bruns
Copywriter: Ryder Chasin