In looking to create some fun, engaging content for Comic-Con, I thought it would be interesting to focus on how a superhero’s powers would affect their normal day to day life. I kept coming back to the idea that if Bruce Banner felt like he was about to become the Hulk, what was the fastest way to calm him down? Medicinal marijuana, of course.
When building out these pieces, we made sure to pay homage to the spirit of each characters long history with references built into the layouts. We even hint at some of their more famous comic storylines, like Iron Mans "Demon in a Bottle."
My Role: Creative Direction
Art Direction: Eric Sams
Copywriters: Doug Levy & Dan Reiss
Illustrations: Ryan Quickfall