Hunger Games Commercials on Instagram
I developed the concept and design the titles for one of the first ever commercial series on Instagram. These videos were done in a over the top travel infomercial style tied to the release of the next Hunger Games movie, Catching Fire. Utilizing only stock footage from Shutterstock’s collection, I collaborated with producers, editors and voiceover actors to design and produce the 12 part series. The videos received acclaim across the web from both the design and entertainment industries.
My Role: Creative Direction/Design
Art Direction: Philippe Intraligi
Editors: Leonhard Liezer & Derick Rhodes
Copywriter: Doug Levy