Hunger Games Commercials on Instagram

I developed the concept and design the titles for one of the first ever commercial series on Instagram. These videos were done in a over the top travel infomercial style tied to the release of the next Hunger Games movie, Catching Fire. Utilizing only stock footage from Shutterstock’s collection, I collaborated with producers, editors and voiceover actors to design and produce the 12 part series. The videos received acclaim across the web from both the design and entertainment industries.

My Role: Creative Direction/Design
Editors: Leonhard Liezer & Derick Rhodes
Copywriter: Doug Levy

Like most of the world, we're huge fans of Katniss and her dystopian crew, so with the November 22 release of Catching Fire not coming soon enough, we decided to volunteer a Hunger Games tribute of our own. In honor of the movie, we scoured the Shutterstock footage library to create our own visual picture of what the 12 Districts of Katniss' world might look like when presented to an outsider. Then we framed it all within the guise of our new (fictional) travel company, Shutterstock Tours. See more at http://www.shutterstock.com/blog/tours